(USA)

Volvo is buying the key assets of a Silicon Valley startup to accelerate its digital ambitions.

The young valet company, Luxe, offers an online service where users can get valets to come and park their cars for them in cities across America. Volvo will incorporate the platform, tech and key staff from Luxe as it bids to offer enhanced digital experiences to its customers. As well as the valet service, Volvo will tap into the algorithms developed by Luxe to access logistics and routing data.

“Our vision is a future in which technology simplifies life so you never have to stop at a petrol station, go to a car wash or even take your car in for service ever again. The acquisition of Luxe is a step towards realising that ambition. I look forward to working closely with the highly talented team at Luxe who created its advanced technology from the ground up,” said Atif Rafiq, Chief Digital Officer at Volvo Cars.

He added: “As more and more of our cars are connected, the availability of digital services becomes a critical part of the process of selecting a new car. Simplification of experience and placing control directly into the hands of the consumer is what today’s technologies enable, and what defines our vision in the digital space.”