|25 January 2016|

A trio of top higher education institutions have been named as finalists in a digital competition launched by VisitScotland.

Submissions on an interactive and innovative digital product to showcase Scotland to the world from teams at the The University of St Andrews, Edinburgh Napier University and The Glasgow School of Art have been chosen

To coincide with the 2016 Year of Innovation, Architecture and Design, the competition aims to celebrate the expertise, skills and knowledge of Scotland’s academic institutions is a brand new product development approach for Scotland’s national tourism organisation. The project was developed in collaboration with Interface, which connects organisations to academic expertise for research and development leading to new products, services and processes.

Scotland’s tourism minister Fergus Ewing said: “The 2016 Year of Innovation, Architecture and Design carries forward the momentum from last year’s celebration of food and drink and demonstrates Scotland’s credentials as an innovation nation –  showing that our creative, modern and inventive past, present and future can continue to inspire and influence audiences across the globe.

“This innovative marketing competition links two of the Year’s themes –  innovation and design – with young designers across Scotland, challenging them to create an interactive digital product which will motivate people to visit Scotland. I would like to congratulate the three finalists for reaching this stage of the competition and I look forward to seeing how the winning entry will develop into an exciting digital product that will inspire visitors for years to come.”

All three teams will now go forward to present their final product idea to a panel of judges, with the winning team securing a £16,000 prize fund towards their professional development.  In the final stage of the competition, the winning team will be matched with a digital agency to develop their concept through to completion.