|20 May 2016|

Online shoppers will be able to try on clothes virtually using their own body measurements thanks to new innovations incorporated into a retailers website.

IBM has delivered for fashion portal abof.com customer engagement and order fulfillment capabilities that allow it to constantly refresh the e-commerce experience and seamlessly add new content catering to the dynamic demands of millennials, its target audience.

For example, to enrich the shopping experience, abof.com has added a 3D virtual trial room to the store front. Powered by IBM and integrated technology from business partner Metail, the feature enables customers to input their body measurement and virtually try any apparel before placing an order.

“Many online retailers struggle to engage millennials in meaningful, thoughtful ways, all based on their behaviour and preferences,” said Harriet Green, General Manager, Watson IoT, Commerce and Education, IBM. “Through this collaboration with IBM, abof.com will create truly unique buying moments and ensure prompt delivery of each item, exactly the type of experience that builds brand loyalty.”