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US targets higher recycling rates

Americans are being urged to do more to boost recycling rates as part of a nationwide campaign.

Keep America Beautiful leads the America Recycles Day – being held this year on 15 November. It aims to raise awareness on the importance of seeing waste as a resource and encourage people to be proactive in recycling goods and be conscious to #BeRecycled 365 days a year.

“America Recycles Day is a call-to-action to motivate individuals to actively pursue a #BeRecycled lifestyle 365 days a year.  America Recycles Day helps to shine a light on our ongoing efforts to educate and inspire people to reduce, reuse and recycle, and when they buy, to buy products made from sustainable and recycled materials,” said Brenda Pulley, senior vice president, recycling, Keep America Beautiful.

Events are being planned across the States, and people can pledge to do more. The American Chemistry Council, H&M and Indorama Ventures are some of the big names sponsoring the activities.

“Indorama Ventures is committed to supporting America Recycles Day because it offers an opportunity for the next generation of environmental stewards to learn about the importance of recycling and taking care of the environment,” added Russ Wilson, plant manager at Indorama Venture’s IVXP Plant in Decatur, Alabama.

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