Taking an innovative approach is second nature to award-winning Glasgow whisky specialists Douglas Laing & Co. Renowned for producing attractive brands that appeal to a worldwide audience, the family company excels at taking the traditional aspects of Scotch whisky and blending it with the best of modern design.
We spoke to managing director Fred Laing to learn more about the creative working ethos that’s helping to produce some truly iconic brands: “Innovation has always been an important aspect for our business. In order to catch the eye on a shelf, you’ve got to be overtly fresh and innovative.”
To read more, see our August digital edition.