|28 July 2016|


The UK’s fastest growing big data analytics company, Aquila Insight, has been awarded the coveted ‘Transformation through Data prize at the DataIQ awards for its innovative work with Sony Mobile.

Aquila Insight worked with Sony Mobile to transform the way in which their data was captured, measured and understood, leading to better informed data-driven decisions.

Aquila Insight’s work led to Sony Mobile creating a true big data cloud-based solution that uses information from all strands of customer contact. The company created a consumer-level database that took in data from disparate parts of the organisation and allowed the data sets to be augmented with third party information.

The data is interpreted and used to recommend business changes that improve customer experience and encourage brand loyalty. The insight is now seen by Sony Mobile as the way to de-risk decision-making.

Commenting on the award win, co-founder of Aquila Insight Warwick Beresford-Jones said: “We are delighted to have won the DataIQ award. Since launching in 2012 we’ve been committed to helping our clients stay at the top of their game by helping them exploit one of the few remaining differentiators, the effective use of data.”

Beresford-Jones continued: “It’s a massive compliment to have been chosen and this win is testament to the fantastic team we have here at Aquila Insight and the synergy we created with the talented people at Sony Mobile.”

“All organisations want to know what is happening with their customers, what is going to change and what they need to do to be successful in future. Sony Mobile is no exception. We were able to do this quickly and effectively, helping them to answer with accuracy that business question, what three things should I be doing today to improve business?”

Now in their fourth year, the DataIQ awards celebrate excellence in data-driven marketing. Aquila Insight’s data manager Alice Hodgson also lifted the New Talent Award at this year’s ceremony.

Focused on extracting maximum value from data in order to answer today’s big business questions, Aquila Insight turnover has doubled year on year since inception, increasing to £4.2million for 2015/16 and now has over 75 members of staff.  The company has offices in Edinburgh, London and Derby and has plans to expand internationally with the opening of its first overseas office this year.