Fashion for Good has opened its inspiring and interactive new Fashion for Good Experience in Amsterdam.

The tech-driven museum experience presents a sustainable vision of the fashion industry that is designed to shift mindsets and buying habits. Visitors can take a ‘personalised digital journey with an RFID- bracelet’ and delve into the history of fashion, as well as discover more about how they can play a big part in accelerating it towards a sustainable future.

A key exhibit, the Innovation Lounge, showcases 50 innovators disrupting the industry. One of those is from Colorifix, which has ‘dyed a Stella McCartney dress using engineered microorganisms’. Another is from Mycotex, with its dress made from mycelium – ‘the root system of mushrooms’. Both featured in a spread we did on Fashion For Good in a special biotech edition published earlier this year.

 

“By elevating the work of our innovators, we show visitors that good fashion is not only possible, it is within our reach, and we demonstrate that Fashion for Good is the go-to-place for sustainable innovation in the fashion industry,” said Katrin Ley, Managing Director Fashion for Good.

 

 

The Fashion for Good Experience, and the savvy of the team in Amsterdam, are the reasons why a sustainable industry will be realised. Supported by founding partner, C&A Foundation, FFG is also backed by corporate partners adidas, C&A and PVH Corp.

Get along to the Fashion for Good Experience, at Rokin 102 in Amsterdam. It is open seven days a week and free to enter.