A Japanese startup is striving to personalise the relationship people can have with robots at home using holographic images. And it is purely platonic.

Vinclu was founded by Minori Takechi in a bid to develop digital companions for people so they can form an emotional link with the technology transforming their homes.

“My vision is a world where people can share their daily lives with their favorite fictional characters,” Takechi was quoted as saying in a Japan Times article this week.

The character he created, Hikari Azuma, lives inside a glass container called Gatebox. The AI-powered assistant can help out in the house by doing things like switching the lights on and off, or even just having a basic conversation.