|15 December 2015|

William Grant & Sons reached a staggering worldwide audience of 140 million thanks to its partnership with this year’s rugby world cup in England.

Distiller of some of the world’s leading brands of Scotch whisky, including Glenfiddich®, William Grant & Sons was the official Spirits & Champagne Tournament Provider. A tournament hailed as the most successful world cup ever, with 2.47 million consumers attending 48 matches, across 13 national venues and a record 120million viewers tuning in to watch the final.

The spirits giant achieved success through its integrated campaigns. The #RaiseEmUp2015 campaign offered fans the chance to win tickets and exclusive merchandise to matches. Worldwide there was William Grant & Sons ‘airport takeover’ at Auckland International, a Tullamore D.E.W. Facebook campaign in the USA as well as Grant’s and Glenfiddich activations in Australia and South Africa – all giving fans the once in a lifetime chance to win tickets to the final.

Gary Keogh, marketing director, William Grant & Sons UK said: “We have been honoured to be at the heart of the action, celebrating the great sportsmanship that has been on show. We hope that all our activations, offered fans something special and added to their experience throughout a great Tournament.”