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Tesla chief unveils latest Master Plan

DRAMMEN, NORWAY - MARCH 31, 2015: Tesla Model S being charged at Tesla Supercharger station. Charging the battery from 10 to 80 percent takes about 40 minutes.

|21 July 2016|

Motoring pioneer Elon Musk – Tesla’s chief executive – has unveiled his second ‘master plan‘ on the future direction for the “sustainable energy economy”.

His vision includes creating a “smoothly integrated and beautiful solar-roof-with-battery product that just works” which can be incorporated into houses.

He also wants to diversify Tesla’s electric car range to include a range of vehicles, including buses and lorries.

He blogged: “By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse. Given that we must get off fossil fuels anyway and that virtually all scientists agree that dramatically increasing atmospheric and oceanic carbon levels is insane, the faster we achieve sustainability, the better.”

Elon also wants to “develop a self-driving capability that is 10X safer than manual via massive fleet learning” and to “enable your car to make money for you when you aren’t using it”

And central to his plan is bringing Tesla and SolarCity – where he is chairman – even closer together, blogging: “the time has come to bring them together”.

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Iain Robertson
Written By

Iain is an experienced writer, journalist and lecturer, who held editorships with a number of business focussed publications before co-founding and becoming editor of Innovators Magazine. Iain is also the strategic director for OnePoint5Media.

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