(NEW YORK)
Intel signed a deal with Olympic organisers this week to incorporate frontier technologies into the sporting event.
The International Olympic Committee (IOC) will tap into Intel’s pioneering tech to offer a whole range of new platforms and experiences, including live virtual reality broadcasts and drone light shows. Intel impressed sports fans – earlier this year – when three hundred drones lit up the Super Bowl sky to create the American flag.
IOC President, Thomas Bach said: “As a result of Olympic Agenda 2020, the IOC is forging groundbreaking partnerships. Intel is a world leader in its field, and we’re very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology. The Olympic Games provide a connection between fans and athletes that has inspired people around the world through sport and the Olympic values of excellence, friendship and respect. Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways.”
The partnership sees Intel join The Olympic Partner” (TOP) sponsorship initiative through 2024.
“We are excited to join the Olympic Movement and integrate Intel’s innovative technologies to advance the Olympic Games experience for fans around the world. Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world’s largest athletic stage,” added Brian Krzanich, Intel’s chief executive officer.
