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Sustainable fashion takes centre stage

Around 180 stakeholders from across the fashion ecosystem gathered in Amsterdam yesterday to look at savvy ways to design a sustainable industry.

The ‘Accelerating and Scaling Daring Innovation’ industry event was held at the Fashion for Good hub in central Amsterdam. Fashion for Good is a global initiative supporting the development of innovations and ideas that are defined by sustainability.

Retailers, brands, funders, producers and more, watched an exciting range of pitches and presentations of disruptive solutions, delivered by game-changing startups and scale-ups from around the world.

It saw the latest cohort from the bi-annual Fashion for Good-Plug and Play Accelerator share their product ideas and concepts for the future of fashion. These young companies have been part of the 12-week programme, held in Amsterdam, and operated by the iconic Silicon Valley accelerator, Plug and Play, with partners C&A, Galeries Lafayette Group and Kering.

Since September, the nine – Carcel, Colorifix, Eon ID, LiteHide™ by LeatherTeq, Nature Coatings, Normn Hangers, A Transparent Company, Texloop and We aRe SpinDye® – have been involved in intense training sessions with corporate executives and taken over 50 investor meetings.

Applications for the next batch close on 13 September, and the selected startups will be announced early next year.

The day also gave a platform to five businesses involved in Fashion for Good’s Scaling Programme – ColorZen, The Infinited Fiber Company, SoftWear Automation, TamiCare and Worn Again. These pioneering companies are given access to customers and capital. They talked about their work in an open debate with representatives from top brands and retailers.

Fashion for Good, which kicked off earlier this year with a grant from one of its founders, the C&A Foundation, collaborates with C&A, Galeries Lafayette Group and Kering. And the open platform invites others to get involved to ‘reimagine the way fashion is designed, made, worn and reused.’

And through much of December, Fashion for Good is inviting the public to pop along to its Amsterdam home and get involved in the movement.

“The month-long public exhibit, which runs from 1-24 December, will feature a Good Fashion Pop-Up Shop, a series of Do-It-Yourself Makers Workshops and offer an opportunity to join our #GoodFashionResolution campaign, among other events and activities,” its website states.

Fashion for Good is located at Rokin 102, 1012 KZ Amsterdam.

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