(LONDON)

An EU-funded initiative launched in the English capital this week will help smaller businesses to ‘go circular’.

The Advance London project, set up by The London Waste and Recycling Board (LWARB) earlier this year, is being financed by the European Regional Development Fund and LWARB.

Support will be offered to companies with the aim of accelerating the shift to circular principles and business models.

“London is home to some impressive circular economy leaders. The nature of the circular economy requires collaboration throughout the supply chain and changes the way businesses interact with consumers – Advance London aims to help SMEs in the capital do exactly that. As more and more businesses ‘go circular’ new opportunities will emerge for SMEs to be innovative in the way that they tackle market challenges, and this programme will help a number of businesses through the transition. We believe London can be a real world leader in nurturing circular economy businesses and become a genuinely resource-efficient global city,” said Councillor Bassam Mahfouz, Board member and circular economy lead at LWARB.

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