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Strong appetite for plant-based food


The plant-based food sector in America is booming, according to new figures released this week.

A report commissioned by The Good Food Institute and Plant Based Foods Association reveals the retail market in the US now ‘tops $3.1 billion in sales’.

“There is a revolution going on in the plant-based meat space,” said Bruce Friedrich, executive director of The Good Food Institute. “Right now, the sector is small, but growing, and we are working hard to create a viable market sector.”

The country is home to some of the most exciting new companies in the industry. We reported last week that Impossible Foods, backed by investors including Bill Gates, has begun production at its new 68,000-square-foot plant in Oakland, California. The facility can produce one million pounds of Impossible Burger – the company’ flagship product – every month.

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