A leading international creative firm is calling on startups to focus on building a strong brand from day one.

Moving Brands contributed to the recently released guide: The Entrepreneur’s Roadmap: From Concept to IPO, produced through a collaboration between the New York Stock ExchangeKPMG and others – a story we featured last month. In it the company spells out its strategy for success.

“In those exciting early days of setting up a new company, you’re more than likely going to be thinking about your next product release, who to hire, where the funding will come from and how to scale,” Mat Heinl, CEO of Moving Brands, said.

“So where does branding fit into all this? It might be tempting to sideline it – but businesses that create a strong brand right from the beginning are more likely to survive those crucial early years and prosper in their chosen market.

“While it is not easy to spend money upfront, investment in your brand will engage customers, attract the best talent to work for the company and secure higher valuations from venture capitalist firms.”