Startups from around the world have been pitching their ideas to potential investors while standing in a pool of icy water in the Baltic Sea.

The Polar Bear Pitching platform is an annual competition held in the Northern Finnish city of Oulu; a sound many of us might make if we had to dip our toes in the ice cold pool. The stage, carved in the frozen Baltic, welcomes a string of early stage companies to share their innovations, as they bid for the chance of secure crucial investment.

Check out the €10,000 winning pitch, from Artisun, a startup working on an artificial light systems that increase the yields of plants grown in greenhouses. And enjoy all the cool ideas pitched at last week’s event via the lifestream recording.

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