Corporates and startups will be working alongside each other in the same physical space by 2025, according to a new study released today.
The Unilever Foundry startup platform, which enables pioneering tech companies to connect with Unilever brands, has released ‘The State of Innovation’, a global study and white paper looking at how the relationship between corporates and startups will change over the next decade. And it predicts the pair will literally move in together by 2025.
“Collaboration can no longer be viewed as an optional extra, it’s a strategic imperative. Startups are now widely recognised as invaluable sources of innovation, fueling growth and providing pioneering business solutions,” said Aline Santos, Unilever EVP Global Marketing.
Around 80% of corporates surveyed said they felt startups could have a positive impact on their ability to innovate.
“The State of Innovation report reveals the appetite for collaboration between corporates and startups and signals a shift in the models adopted for future partnerships. As the Unilever Foundry continues its journey looking for exciting new partnerships, we are continually learning to ensure our future collaborations are effective as possible,” Aline added.