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circular | fashion

Solving the polybag problem

Symbolic of the scourge of plastic waste and made using fossil fuels, the resume of a polybag is not a pretty one. Which makes the new pilot project – from Fashion for Good – to produce a circular polybag a particularly welcome one.

The Circular Polybag Pilot was unveiled by FFG managing director, Katrin Ley, during its biannual innovation event in Amsterdam late last year. C&A, Kering, Otto Group and PVH Corp are among the partners supporting the pilot, along with Cadel Deinking, a graduate of the FFG Accelerator Programme that is making strides in transforming post-consumer polybag waste into recycled polybags.

“We are pleased to be part of the Circular Polybag Pilot and to seek sustainable solutions together with other companies and strong partners in the apparel industry. We can only make a real difference and make a big contribution to sustainability with a closed-loop model that saves resources,” emphasises Stefan Krantz, Head of Group Services at the Otto Group.


The Circular Polybag Pilot, due to start soon, will run for around five months. It will bring together innovators dedicated to making a sustainable polybag, and the ecosystem that can underpin its production, to create a ‘truly closed loop system’. A report on the pilot’s key findings will be published next year, and shared on these pages, as well as via our newsletter. For now though, check out the white paper from FFG and the Sustainable Packaging Coalition outlining the steps brands can take today to reduce their impact.

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Iain Robertson
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