In 2018 we spoke to the Solar Impulse Foundation about its planned project to identify 1000 solutions that are changing the world. Serial innovator Bertrand Piccard is behind the initiative, the man who co-piloted a plane around the world powered by solar energy to demonstrate what clean tech can do right now.
Bertrand is now travelling the world again, this time to shine a light on the amazing number of solutions that currently exist for delivering a sustainable future.
One of the latest names to be awarded the Foundation’s 1000 Efficient Solutions Label is Procter & Gamble (P&G). In using less energy and water its brands Ariel Cold Wash and Fairy have been recognised for transforming the world of sustainable cleaning. The label adds to the company’s recent industry awards for accelerating the circular economy for plastics in Europe through innovations like circular resin, which is used in its packaging.
“2020 is a year where action – collaborative action – will put us on the right trajectory,” said Virginie Helias, P&G Chief Sustainability Officer. “For P&G, 2020 will be a year of regenerative action where we will activate our Ambition 2030 goals across our brands, through innovation and transformative partnerships. It’s not just about reducing our impact, but about being a force for regeneration to address the challenges of plastic waste, water scarcity and biodiversity loss. We will be leading on all of these fronts to drive change at scale and for long-term impact.”
The P&G brands join over 300 efficient solutions the Foundation is championing. Others include a floating systems for solar power plants, an interceptor that intercepts river plastic pollution and a solar electric car. Check out all the solutions discovered so far.