(LONDON)

A startup dedicated to making social media work for the charity sector has attracted £4 million of new investment.

Lightful is striving to help the sector succeed digitally by providing a single platform that pulls through Twitter, Facebook and LinkedIn. It allows users to promote themselves easily and securely through the platform using a range of storytelling tools that can deliver their messages with real impact.

“Charities and social enterprises have some of the best stories to tell, and we are excited that Lightful can help grow the potential of using social media for social good – we certainly need that to happen now more than ever. That’s why we’re also spearheading a widespread movement to #ReclaimSocial, so that countless examples of positive and high-impact stories can be amplified. With claims that social media is destroying society and acting as a purveyor of hate speech, there’s clearly a significant opportunity to bring about change – and we believe the social impact space has a vital role to play. With the fantastic support from our incredible investors, we’re excited to try to make 2018 the year we can finally reclaim social media – for good,” said Vinay Nair, CEO & Co-Founder of Lightful. 

And there were a few star names among the backers in the £4 million Series A Funding round, including IndyCar champ Dario Franchitti and rock legend, Nick Mason – drummer with Pink Floyd.