In 2012 Amazon set a goal to harness the latest technology and develop a unique shopping experience. One where people could stroll in, collect what they need and leave.

The result is Amazon Go.

Amazon’s new ‘Just Walk Out Technology’ will allow shoppers to buy their groceries without queuing. Customers simply use the Amazon Go app to enter the supermarket, pick up their goods and go. The just walk out tech then adds up the buyer’s virtual card and charges it to their Amazon account.