Scottish food, drink, tourism and sustainability was the focus of a four-day Scottish showcase on the UK pavilion at the World Expo in Milan 10-13 September. As part of Scotland’s Year of Food and Drink 2015 activity, ‘Scotland at the Expo’ reached an estimated 75,000 visitors at the UK Pavilion from Italy, Europe and the rest of the world.
VisitScotland are promoting Scotland’s great food and drink to an international audience. Over the course of the weekend, visitors sampled some of Scotland’s best whisky and beer and tasted authentic Scottish food specially devised for the Expo by top Scottish chef Tom Lewis. Zero Waste Scotland and the Scottish Government shared examples of innovation and sustainable best practice from across Scotland’s food and drinks sector with policy and industry experts from Italy and Europe.
Industry leadership organisation Scotland Food & Drink worked closely with partners including Scottish Government, VisitScotland and Zero Waste Scotland to coordinate the Scottish presence at the show. The food and drink of 27 Scottish producers was served at the event across menus, cookery demonstrations and talks.
Fiona Richmond Scotland Food & Drink Project Manager commented: “Milan Expo provides a great opportunity to showcase Scottish produce to an estimated 75,000 international visitors to the UK pavilion. The activity comes during the Year of Food and Drink at a time when the food and drink industry’s turnover has exceeded £14bn for the first time which is a fantastic milestone. While this is an excellent achievement, Scotland Food & Drink and its partners are working to continue this momentum and achieve the target of £16.5bn by 2017.
“Scotland boasts a fantastic array of quality products and ingredients and we’re recognised as a Land of Food and Drink internationally as a result of this. A range of Scottish products have been used across tastings, chef demonstrations and menus here in Milan where we’ve been proud to show off our wares to a broad international audience.”
Tom Lewis Chef Proprietor of Monachyle Mhor is attending the event, flying the flag for Scotland and its producers. “Scotland’s greatest assets are its distinct four seasons with each season producing some of the best produce in the world. Over the last few years Scotland has become a much sought after global food destination and we are taking some of Scotland’s finest produce to Milan to showcase the very best. From our meats, to our fish and shellfish, to the grain that goes into our whisky and even the honey that comes from our bees. We really are the luckiest nation in the world.”