Santa has ditched the sleigh for an electric car on the UK leg of his journey this Christmas.
The savvy marketing promotion of the new 100% electric Renault ZOE took place around London, Cardiff, Cannock and Manchester. Santa and his elves distributed 1,000 boxes of Montezuma’s Christmas chocolate to places where the people deserve a treat, including a fire station, hospital, hospice and police station.
Ashley Wade, Group Marketing Manager for Renault Retail Group said: “We were overwhelmed with the welcome we received on our trip – Santa even got a fist bump from a passing moped. We met some extremely special people and will remember our day with them for a long time. What started out as a marketing campaign soon turned into something much more, reminding us what Christmas is really all about.”
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