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Santa swaps sleigh for electric car

Santa has ditched the sleigh for an electric car on the UK leg of his journey this Christmas.

The savvy marketing promotion of the new 100% electric Renault ZOE took place around London, Cardiff, Cannock and Manchester. Santa and his elves distributed 1,000 boxes of Montezuma’s Christmas chocolate to places where the people deserve a treat, including a fire station, hospital, hospice and police station.

Ashley Wade, Group Marketing Manager for Renault Retail Group said: “We were overwhelmed with the welcome we received on our trip – Santa even got a fist bump from a passing moped. We met some extremely special people and will remember our day with them for a long time. What started out as a marketing campaign soon turned into something much more, reminding us what Christmas is really all about.”

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