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Samsung to showcase VR projects at MWC

|21 February 2017|


Samsung Electronics will unveil some its pioneering virtual reality projects at the Mobile World Congress in Barcelona.

It announced plans to showcase four innovative Creative Lab (C-Lab) projects, incorporating a range of experiences via Virtual Reality (VR) and Augmented Reality (AR). Formed in 2012, C-Lab is an internal venture incubation program that promotes a creative corporate culture and nurtures innovative ideas from Samsung employees. It supports the development of inventing ideas from all areas of the business.

The products on display will include a smart aid for visually impaired people, monitorless PC viewing glasses, a VR home furnishing solution and a 360-degree travel experience platform.

The PC viewing glasses project, named Monitorless, is a remote-control VR/AR solution where people can control smartphones and PCs without a monitor. Using bespoke glasses, similar in style to sunglasses, consumers can view content from other devices such as smartphones and PCs and can be used for both AR and VR functionality thanks to the electro chromic glass featured on the glasses.

VuildUs is an interiors platform for users to see how a new furniture item would look and whether it would fit into a room.

The other two projects are Relúmĭno, a visual aid application that works incorporated with Gear VR for near blind and visually impaired people which enable them to read books and watch TV with new levels of clarity; and traVRer, a 360-degree video platform that enables users to experience realistic virtual travel before and after a real-life trip.

“We continue to support new ideas and creativity, especially when these traits could lead to new experiences for consumers,” said Lee Jae Il, Vice President of Samsung Electronics Creativity & Innovation Center. “These latest examples of C-Lab projects are a reminder that we have some talented entrepreneurial people who are unafraid to break new ground. We’re looking forward to further exploring novel applications for VR and 360-degree video because there are endless possibilities in this area.”

All four projects will be exhibited at 4 Years From Now (4YFN), a platform for startup businesses, with potential to exhibit at MWC four years from now, to present as well as connect and network with investors. The C-Lab projects will be exhibited at Samsung Electronics’ booth (4YFN G1 in the Fira Barcelona).


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Written By

Iain is a creative writer, journalist and lecturer, and formerly an editor of two international business publications. Iain is now editor of Innovators Magazine, as well as the strategic content director for OnePoint5Media.


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