Robots are often branded the bogey men of tomorrow destined to take the jobs of humans.
So fair play to the Institute of Management Accountants (IMA) for producing an advert promoting the invaluable ‘strategic value’ of people – to a profession many label as being under threat from a robot takeover.
“Robots and AI have entered the accounting world. While a concern to some, their presence does not bother the confident business executive at the center of our humorous campaign. Instead, he focuses on larger strategic issues, and delegates lesser tasks to a cadre of robots who work for him,” said Beau Fraser, president, The Gate | New York, which helped create the ad.
Check out the video.