|12 November 2015|
Scotch whisky is the perfect blend of old and new. Centuries old, it oozes a contemporary edge thanks to the modern bottling and innovative label design techniques used by many of the industry’s biggest names.
Millions of litres of it are enjoyed in the US every year, with figures released today revealing premium single malt Scotch Whisky exports to the the country soared by 60% between 2004 and 2014.
The most popular single malt Stateside is 12-year-old Glenlivet, with 2.4 million litres exported last year, followed by 12-year-old Macallan (1.4m litres) and 15-year-old Glenlivet (1m litres).
Scotland’s food and drink secretary Richard Lochhead was in Washington today to raise a dram to the sophisticated American palate. He met with the president of the Distilled Spirits Council of the United States Dr. Peter H. Cressy, members of the council, representatives from Scotch whisky companies and retailers to toast the success of Scotch in the USA and further promote our quality produce.
“The USA has long been our biggest export market for whisky, and these figures speak for themselves. Americans clearly have great taste and appreciate the finer things in life, including our premium single malt whisky,” he said.
David Frost, Scotch Whisky Association chief executive, added: “Scotch whisky opens the doors for many Scottish food and drink products across the globe, including the USA. The USA is by far the biggest market by value for Scotch Whisky. Figures we published today show that exports of Scotch to the USA in the first six months of this year remained steady at £327 million compared with the first half of 2014.
“Consumers in the USA are seeking out quality with Single Malts and premium blends doing especially well. We are confident demand for Scotch in the USA will grow in the years to come.”