Travellers can now access the private jet industry online – and find competitively priced flights – thanks to new game-changing technology.

Labelled ‘the most sophisticated price comparison site, period’ by one of its investors, Stratajet’s innovative booking platorm is revolutionising the private aviation industry.

Led by pilot Jonny Nicol, Founder and CEO of Stratajet, the ambitious project – which took fives years to deliver – has produced the world’s first fully-automated private jet booking platform, with flights available comparable in price to business class.

The sheer scale of the task which faced Jonny and his team from the outset cannot be overstated.

Built from scratch, the platform “involved gathering a huge amount of data and coding it into an exceptionally complex algorithm, a process that took nearly two years,” Jonny explained. “To give you an idea of the complexity of the Stratajet system for Europe, we have 512,000 lines of pricing data, each one effected by up to 247 different variables, such as the noise produced by the aircraft two miles before touch down.”

Speaking to Innovators Magazine about Stratajet’s next steps, Jonny added: “At our very core we’re a private aviation business, but a business that relies on a highly sophisticated technology – this is our main asset. So expenditure in the coming year will largely be on the continued investment into the platform we have built, the patented intellectual property, the software that makes everything work and the data we have collected. There are always refinements to be made but, most importantly, Stratajet is infinitely scalable, so it doesn’t matter how many flight requests we get coming into the system, the platform will always be able to return accurate search results in seconds.

“Once we have fully established ourselves in Europe and the US, we’ll embark towards the Middle East – the demand for private air travel there is high. After this we will take the Middle East success model into the Far East, where we have already set up an office in Singapore. With HQ in London, and offices in California and Singapore, this provide us with bases in three time zones in order to provide a global service.”