As Impossible Foods unveils it plant-based pork at CES in Las Vegas the Good Food Institute is predicting an explosion of the category over the next decade.
On the debut of Impossible Pork and Impossible Sausage, Caroline Bushnell, Associate Director of Corporate Engagement at GFI said: “Impossible Foods’ debut of this first-of-its-kind plant-based pork product couldn’t come a moment too soon. The market is ripe for pork that is produced in a better way–pork made from plants fits that need perfectly. Impossible Sausage and Impossible Pork also win on nutrition compared to conventional pork and sausage, offering 50-70 percent more protein as a percentage of calories and more than three times the iron, but with zero cholesterol, fewer calories, less than half the total fat, and significantly less saturated fat.”
Caroline believes the “surging interest in plant-based foods coupled with global pork shortages and increasing food safety concerns could see plant-based pork become a billion plus-dollar category by 2030.”
She continued: “Plant-based pork was one of the fastest-growing plant-based meat categories in dollar sales last year and surged 14% between 2018 and 2019. With current global pork shortages caused by the African Swine Flu crisis likely to accelerate demand for plant-based versions, we expect to see an explosion in the number of plant-based pork products available over the next couple of years. This is a huge market opportunity for plant-based meat manufacturers, who are starting to look beyond the burger. If consumers adopt plant-based pork with the same vigor as other plant-based foods, the category could exceed $1.5 billion in U.S. retail alone within the next decade. Just imagine the opportunity when you factor in China, which consumes approximately half of the world’s pork.”
