Pioneers learn to move with the times

Dr Sirikul Nui Laukaikul is today’s guest on Inside Ideas. 

Dr Sirikul Nui Laukaikul

Nui is a brand strategist and sustainability advisor, The brandbeing Consultant Country Director, SB Thailand Founder & Director, and founder of the well respected พอแล้วดี The Creator (PorLaewDee) program for young entrepreneurs. 

She began her career in brand marketing within the creative sector, and later progressed to the strategic side of the business. After working for the global network for close to 20 years, Sirikul found her own consulting firm with a mission to be a small but competent strategic advisory company, aiming to work with Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to develop and design brand strategy is based on the Sufficiency Economy Philosophy, a practice she committedly advocates for.  

Sirikul received her Bachelor’s degree in Mass Communications from Chulalongkorn University, Master’s degree in Advertising Management from the University of Texas at Austin, and PhD in Human Resource Development from International Program of Victoria University, Australia and Bhurapa University, Thailand.

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