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New ways of working

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Anna Julia von Winterfeldt is my guest on Inside Ideas tomorrow. Anna is a human leadership activist, purpose advocate, culture designer and, best of all: business hippie.

She worked for 20 years in Berlin, New York, New Delhi and London for international, digital marketing and technology companies: Publicis Pixelpark, Publicis Sapient, Accenture and, most recently, as MD for AKQA Germany. In 2015 and 2016, she was selected among the top five of the most important agency managers in Germany, founding her own company and collective SOULWORX in 2015. Since then, she has led more than two dozen progressive-minded SMBs, as well as corporate and family businesses through her personally-developed ‘PurposeQuest’ and ‘Leadership Reset’ formats. She sees purpose as the linchpin for establishing and embedding new ways of working. And helps executives to radically re-think their role, look within and go beyond, with her immersion programs ‘Fearless SOUL’ and ‘Being Exponentially Human, enabling them to powerfully grow themselves and their companies. Her ambition is to set free the limitless potential of over one million people before she leaves this planet.

She also appears as a speaker and presenter in the context of New Work, Human Leadership, Cultural Change and Purpose on various stages.

Discover more about her mission on tomorrow’s show. And catch up now with the latest Inside Ideas with Dave Borlace, host of the popular, Just Have a Think YouTube channel.


Inside Ideas is on every Tuesday + Thursday. You can watch all the shows on YouTube, and listen to the audio wherever you get your podcast. And remember to follow the show on Instagram and Facebook.


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Written By

Marc is Editor-at-Large for Innovators Magazine and host of INSIDE IDEAS, his OnePoint5Media video podcast show. Marc is an official UN SDG Advocate, member of the World Economic Forum Expert Network, Resilient Futurist, and award-winning Global Food Reformist.


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