|3 December 2015|
The Scotch Whisky Association (SWA) opened up a new hub in Europe’s financial capital today.
The industry body’s office in London has a remit to further strengthen its links overseas and build on its relationships in Westminster.
Exports of Scotland’s national drink are currently worth around £4 billion annually but there is potential for further growth.
David Frost, SWA chief executive, said: “The Scotch Whisky industry is going through a time of expansion. There are now 117 distilleries in Scotland, with seven opening in the last year or so. About 40 new distilleries are currently being planned or built to meet demand for the quality product.
“Our London office, near Westminster, will give us even better access to decision makers in the UK and internationally.”