A distinct new brand to help consumers identify Scottish dairy products has been unveiled by first minister Nicola Sturgeon.
The new brand is a key part of Scottish government plans to help boost the dairy industry worldwide. It has been developed by the Scottish Dairy growth Board headed up by Paul Grant, the chairman of the highly successful Scottish jam company Mackays, whose brand is internationally renowned.
The logo will be added to products such as cheese and butter and, as well as signposting shoppers to Scottish produce, will help retailers and overseas
buyers boost the profile of Scottish dairy produce. The first minister said: “Scottish food and drink exports are booming – valued at more than £5.1
billion last year. Scotch beef, salmon and shellfish are recognised the world over for their excellence and Scottish provenance. People recognise the Scottish brand, they associate the country with quality food and drink and clearly other Scottish sectors, such as dairy, can benefit from that too.
“I want to put the spotlight firmly on our fantastic produce for retailers in Scotland and buyers from around the globe. This new brand will help consumer s support Scottish producers and help in marketing our excellent produce abroad. Paul Grant added: “We have now identified great brands, products with potential, and also secured two leading UK Dairy consolidators to take products to market. This should have a significant impact
on the success of the Scottish Dairy Brand.”