(USA)

Global food giant Nestlé has joined the plant-based food revolution with its purchase of California’s Sweet Earth.

More than 10,000 stores across the States carry Sweet Earth’s range of plant-based food products, which include burgers, burritos and breakfast sandwiches.

“In the United States, we’re experiencing a consumer shift toward plant-based proteins. In fact, as many as 50% of consumers now are seeking more plant-based foods in their diet and 40% are open to reducing their traditional meat consumption,” explained Paul Grimwood, Nestlé USA Chairman and CEO. “One of Nestlé’s strategic priorities is to build out our portfolio of vegetarian and flexitarian choices in line with modern health trends. With unique and nutritious food for all times of the day, Sweet Earth gives Nestlé a leading position in this emerging space.”

We reported earlier this week the growing strength of the plant-based food sector in America, with a new report commissioned by The Good Food Institute and Plant Based Foods Association revealing the retail market in the US now ‘tops $3.1 billion in sales’. And these numbers aren’t surprising when the likes of Impossible Foods, backed by investors including Bill Gates, is producing one million pounds its popular plant-based Impossible Burger – the company’ flagship product – every month from its 68,000-square-foot production facility in Oakland, California.