We reported last year that Michelin has designs on ‘reinventing the wheel’ to make it an exemplar of sustainability.
Those ambitions were spelled out at the recent Movin’On 2018 conference in Montréal, where the company announced that by 2048 its tires will be made with 80% sustainable materials – and all tires will be recycled.
The Movin’On Summit will return to Montreal, from June 4 to June 6, 2019.
Announced at @movinonconf: in 2048: 100% of tires will be recycled and Michelin tires will be made of 80% sustainable materials (recycled and renewable resources).#MichelinTakesAction #recycling #circulareconomy pic.twitter.com/LEL2CAXLHP
— Michelin (@Michelin) June 4, 2018