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More big names are going circular

One of the most important circular economy programmes for businesses and public organisations continues to go from strength to strength.

The Circular Economy 100 (CE100) project, an initiative from the Ellen MacArthur Foundation aims to accelerate circular economy activity by encouraging cross-sectoral collaboration. And Microsoft is the latest big name to sign up to the platform.

“Microsoft has a longstanding commitment to sustainability and we’ve worked hard, across our business groups, to substantially reduce the environmental footprint of our global operations. By joining the CE100, we look forward to accelerating our progress and expanding our impact through the deployment of new tools and technology aimed at fostering new business models that reduce all forms of global waste, well beyond a focus of simply improving recycling,” Jim Hanna, Director of Datacenter Sustainability – at Microsoft – said in a statement.

And the Hera Group, an Italian multi-utility firm, also joined the CE100 this week. They join names like BASF, Google, Dell and IKEA as members of this influential group.

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