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Michelin plans to ‘reinvent the wheel’

Major players in the automotive industry will gather in Montréal next year to develop a roadmap for delivering sustainable transport systems.

The Movin’On 2018 conference, led by Michelin, will hear from the likes of  Bertrand Piccard, who last year flew around the world in a solar-powered plane. This will give the expected 4000 attendees from business, academia, and government key insight on what can be achieved when the available innovations are properly harnessed.

But this won’t just be a talking shop. Michelin said this is an event where concrete and actionable solutions will be formulated to give real momentum to the sustainable mobility revolution.

And the importance of incorporating circular economy thinking is one of six conference themes. Stakeholders will look at strategies to ‘reinvent the wheel’ by replacing the old take, make and dispose linear model of doing business with new sustainable approaches that prioritise the more efficient use of resources.

The industry is certainly not the new kid on the block when it comes to the circular economy. Car manufacturers are making big strides. In its 2016 annual report report, Audi said: “The circular economy will be a fundamental principle in the entire value chain at Audi in the future. The vision is to use raw materials in a closed loop wherever possible” – and it’s not the only one.

Movin’On 2018 will take place at Arsenal Montréal from 30 May to 1 June 1, 2018.

Early bird tickets are available now.

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