|24 November 2015|

Manchester will host the film exhibition innovation conference – THIS WAY UP – next month.

Launched last year to great acclaim this year’s event promises to be an even greater success than the inaugural showcase. The two-day event on 2 and 3 December will bring together some of the biggest names in the industry as part of a jam-packed programme that will  explore the latest trends, models and ideas currently impacting the sector and beyond.

Jointly organised by three hubs within the BFI’s Film Audience Network: Film Hub North, Film Hub North West Central and Film Hub Scotland, THIS WAY UP 15 also welcomes Creative Europe Desk UK and Veezi as event partners.

Ben Luxford, BFI  head of UK Audiences, says: “The BFI Film Audience Network is an exciting collaboration across the UK’s exhibition sector. Through shared knowledge, skills and partnerships FAN is growing and developing film audiences across the whole of the UK.  THIS WAY UP 15 is a unique opportunity for exhibitors to hear from creative sector leaders and to also contribute their ideas and experience to the discussion and debate about the future of cinema.”

There will be a multitude of diverse topics under discussion including the impact of technology, which has broken the physical limitations on distribution. Industry insiders will ask if it is time for a radical rethink about how exhibitors and distributors work together to service an audience used to seeing films when they want to (which is now)?

And a number of additional sessions have only just been added. One we particularly like the sound of is the Lunchtime Lab: Punk DCP v2.0 which will look at the transition to digital and DCP. The Digital Cinema infrastructure for first-run features is now well-established, but for cinemas and film festivals showing shorts, older films not available on DCP, or other unusual content, there’s little consensus on the best way to manage the process of getting films to screen. DIY DCP with open-source software is a game-changer in avoiding the exorbitant prices charged by post houses, but it comes with its own challenges – ludicrously long encode times, endless download links, wrangling weird video formats, and processes which are heavy on staff time.  Jim Dummett, technical manager of London Short Film Festival, and closet computer boffin, is developing a new software system that aims to solve all woes. In this session, he’ll share some of the difficulties in delivering a festival like LSFF (440 films!) and some of the solutions he’s found. And he wants your feedback to shape the system he’s building to make sure it’s as useful as possible for all exhibitors. If you run a film festival that’s finding technical delivery stressful and expensive, or are dealing with unusual content and wish there was an easier way, this session is for you.

For more details on the event click here.