On today’s World Food Day we are delighted to officially launch the Menu B initiative. This is a project I have been working on in recent months, and is being created to inspire and accelerate people and planet-saving food solutions.
Menu B is a global communication community where citizens, policy makers and business leaders can share ideas with each other and connect with the actionable steps that will put us all at the heart of the food revolution. Because Menu B thinking and actions set out how we fast-track the transition to sustainable and desirable futures that can deliver all 17 Global Goals. And the destiny of the Goals depends on what the future of food becomes, so it is about ensuring that what we eat becomes a solution to the most pressing global grand challenges.
There is no doubt that transformative change is possible. Food binds us together and breaks down barriers. It is a language we all love to speak. In my upcoming book element of the initiative, Menu B: people and planet-saving solutions, I reflect this unifying cultural bond, in all its glorious diversity, by bringing together an inspiring range of passionate voices: food experts, sustainable innovators, social entrepreneurs, authors, farmers, food producers, chefs, activists, and consumers. All of them on a mission to achieve global food reform. Because they understand it is a vital component in the development of any sustainable silver bullet powerful enough to ease human suffering, improve health, and get us back into the safe operating space of our planetary boundaries.
The Menu B handbook will be part of a wider Menu B programme of virtual events and challenges designed to support governments, businesses, citizens and investors make decisions that will pave the way to realising societal shifts in attitudes towards food. There will also be a Menu B cookbook of ideas from top chefs, that will suggest meals that are nutritious for people and planet.
We believe the pressing need to make Menu B choices should be central to our discussions around food. From what we eat, to the decisions our policy makers take, it is about creating the types of cultural change and actions in food behaviours Menu B practices and habits promote. This is about all of us, and this simple truth underpins the direction of the Menu B initiative, which will work to nurture and support new practices from the grassroots up.
Check out our new website – it is just the start, join the Menu B movement and help transform the world of food.
