The first World Circular Economy Forum took place in Helsinki earlier this month.

Organised by Sitra, it welcomed international stakeholders to Finland – the first country to publish a roadmap for achieving a circular future – to discuss how it can be delivered on a global scale.

Key will be communicating the economic and environmental benefits to the wider population – so delegates want to ensure promotion around it is engaging, ‘fun’ and ‘sexy’. Check out the post event video below – mainstreaming the circular economy – for more.