Innovators Magazine has been doing its bit to raise awareness about the problems caused by waste this week.

The Recycle Week initiative in the UK is being supported by local government, businesses and individuals. Those pushing the message that a new approach is needed to the landfill culture blighting the environment hope to reach more than 10 million people through the campaign.

So spread the message about the importance of recycling.

It is an important environmental and economic solution.

And the biggest brands are on board.

https://twitter.com/CocaCola_GB/status/912225166213574657