|17 June 2016|

Tennis fans will be able to experience this year’s Wimbledon championships in a variety of fun and interactive ways thanks to IBM’s innovative and “game-changing” cognitive technology.

The All England Lawn Tennis Club (AELTC)  continues its award-winning digital transformation with the introduction of an app for Apple TV for Wimbledon developed by IBM Interactive Experience that will enable fans to engage with Wimbledon in the comfort of their own homes.

And the new Wimbledon smartphone apps for iOS and Android will provide an enhanced experience for visitors onsite at Wimbledon, including personalised messaging.

Also new this year is a Cognitive Command Center built using IBM’s Watson and hybrid cloud technologies. The solution will ingest feeds across multiple social media channels to automatically understand, reason and learn the most relevant and emerging topics of conversation as they relate to Wimbledon, as well as other major sporting events, providing those insights to the digital editorial team.

“We are proud to be continuing to evolve and develop our digital strategy, further enhancing the Wimbledon platforms to ensure that they are the incomparable Wimbledon destination for millions of fans around the world. As our content vies for attention in an increasingly competitive sporting landscape, IBM’s technology innovations are key to maintaining our prominence in the collective mind of our global fan base,” said Mick Desmond, Commercial & Media Director at the AELTC. “With help from IBM, we are providing new on-site features in the smartphone apps allowing fans to plan their trip to The Championships in advance and share their moments on the day. In the home we are also taking the best and most relevant real time content, and delivering it to fans in the form of an app for Apple TV. Through beautiful design with unique data driven content and insights these apps will provide fans with a truly unique Wimbledon experience.”

Sam Seddon, Wimbledon Client & Programme Executive, IBM, added: “Introducing cognitive solutions to the Wimbledon technology portfolio this year promises to deliver huge benefits for the AELTC in terms of insights, learnings and fan engagement. Cognitive computing holds great potential as a game-changing technology and will enable Wimbledon to extend the reach and exposure of The Championships and support them in their objective to have their digital platforms be the gateway to the brand.”

Wimbledon will be held from 27 June to 10 July.