(GERMANY)

Henkel is the latest major company to sign up to the New Plastics Economy initiative – led by the Ellen MacArthur Foundation.

Teaming up with a cross-sectoral group of industry stakeholders, it will contribute to a three-year project which aims to “re-think and re-design the future of plastics”.

“Henkel is delighted to be part of the New Plastics Economy, and we’re looking forward to working with partners to drive innovations that make a big impact,” said Dr Thorsten Leopold, Head of International Packaging Development for Home Care products. “Our company is in a strong position to make a valuable contribution to the NPEC because of its unique business model: On the one hand, Henkel can contribute as a manufacturer of fast-moving consumer goods (FMCG), like laundry detergent, shampoo or glue sticks. However, the company is also a global leader in adhesives and other advanced technologies that are used for packaging applications: These range from glues that seal boxes or secure product labels, through to functional and protective coatings for plastic packaging, and adhesives that hold the different layers of flexible packaging together. Taken together, this means we’re able to offer expertise from both perspectives, as an FMCG manufacturer and a supplier of adhesives and other technologies: Which gives our teams a uniquely broad understanding of the challenges and possible solutions related to packaging.”

Henkel is the latest German-headquartered company to back the venture after BASF announced it was joining in May.

Email this to someoneShare on FacebookTweet about this on TwitterShare on Google+Share on LinkedInShare on StumbleUponPin on Pinterest