What are the circular economy crowd wearing? We say: good looking clothes worn with a sustainable attitude…
Trash is being transformed into some stylish threads.
— Timberland (@Timberland) April 12, 2017
That are proving popular with some quite well known people.
— Timberland (@Timberland) May 17, 2017
— H&M (@hm) April 22, 2017
And for a bit of Italian style…
— Circular Ocean (@CircularOcean) June 2, 2017
“The Circular Fibres Initiative aims to catalyse change across the industry by creating an ambitious, fact-based vision for a new global textiles system, underpinned by circular economy principles, that has economic, environmental, and social benefits, and can operate successfully in the long term,” said Ellen MacArthur.
There are lots of household names – including Nike and Adidas – working hard to promote the circular economy and refashion an industry that is sending far too much waste to landfill – in America alone 85% of ends up there.