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Green light for fashion innovators

INDIA – An inspiring cohort of startups have been selected to join Fashion for Good’s South Asia Innovation Programme. The nine young businesses are harnessing innovations like blockchain, AI and machine learning to develop circular solutions for the fashion industry. They will now enter a four-month programme designed by the biggest names in the industry.

The South Asia Innovation Programme was opened this week by Katrin Ley, Managing Director at Fashion for Good. Representatives from regional partners Arvind and Welspun, as well as the Laudes Foundation (formerly C&A Foundation), were also among those in attendance.

“South Asia is a critically important region for the global fashion industry, and indeed, one of the priority geographies for Laudes Foundation.  We are thrilled to be able to support this group of creative and ambitious innovators who are each contributing to making fashion a force for good.” Leslie Johnston, Executive Director – Laudes Foundation.

The nine, who will have opportunities to partner with Arvind and Welspun on pilot projects, are:


AltMat (previously Canva Fibre Labs) uses a mixture of mechanical, chemical and enzymatic process to produce industrial fit fibre and yarn made of agri-waste such as hemp and banana waste sourced directly from farmers and hemp producers.


BlockTexx turns textile waste into a resource, stimulates the production of new products and meets consumers demands to reduce the environmental impact of our everyday clothing.


Descatuk has developed a process of fibre extraction and yarn creation from grass to produce a fabric that has a similar look to linen but a lighter touch. Grown in the highlands of India, the wild grass needs neither water nor pesticides. Descatuk also has a positive impact on livelihoods by providing fair job opportunities for locals​.


Indra has developed affordable, fully automated wastewater management treatment and packaged re-cycling solutions. The process is capable of a variety of water treatment through novel innovations in electro-coagulation, electro-chemical oxidation, two-phase solids separation, disinfection, distillation and pollutant monitoring hardware.


InfiniChains is a leading end-to-end track and trace solution using blockchain, AI and Cloud Computing to help brands and manufacturers to digitise sustainability practices. Through real-time data, efficiency and storytelling, they bridge the fragmented gaps between the different sustainability systems of farmers, manufacturers and brands.


JSP Enviro treats common effluents with Microbial fuel cells technology. The technology treats effluent water that can be reused, simultaneously producing energy thereby reducing the need for external energy, making it a self-sustainable waste-water treatment.


PurFi rejuvenates pre-consumer textile waste back to virgin quality fibres virgin quality products from corporate waste streams to create a closed loop solution. The technology can process cotton, PET, cotton/poly blends as well as separate out elastane. 


Sasmira has a wide range of innovations and one of them is a supercritical CO2 dyeing technology. This cost-effective technique is waterless and does not use any chemicals. The remains of the dye is collected for reuse and carbon dioxide used in the process is recirculated back into the system.


TextileGenesis is a blockchain traceability system specifically created for the apparel sector that focuses on sustainable fibres such as wood-based fibres, organic cotton and organic wool. Consumers can scan the barcode with their mobile device to see the various steps that were taken to create the product​.

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Written By

Susan is the co-founder of Innovators Magazine and a consultant for OnePoint5Media. Susan is also a member of the UNFCCC-led Resilience Frontiers Nexus group and the Chair of the APOPO Foundation UK board.


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