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Glowing food waste away

Meet Ovie, the smarterware startup deploying tech to stop household food waste. This innovation is for the folks out there that love smart-home tech but don’t want to break the bank.

A favourite on Kickstarter, it has developed the first connected food storage system that reminds users what and when to eat the food that is in the fridge. It is incredibly easy: you just have to press the smart tag, tell Amazon Alexa – or your smartphone – what you are storing and the countdown starts. Over the next days, recipe suggestions based on the available food will be sent directly to your smartphone, giving priority to food close to expiration date.

Team Ovie: (l-r) Scott Wilson, Stacie Thompson, Dave Joseph, Ty Thompson

Are you on the go? No problem, the tags’ glowing lights will allow you to always know what you should eat first so that you can have nutritious and safe meals of greens and yellows, and reduce the reds in your fridge but also in your trash bin.

“People don’t want to waste all of this food
– it just happens. We’re busy, we invest time and resources to make a great meal, and then we
end up throwing away a large amount of food simply because we forget about it. We wanted to
help solve this problem by creating a product that would be simple to use and bring a more mindful approach to food storage,” said Ty Thompson, co-founder and CEO of the Chicago-based tech startup.

The storage kits are being sold on Kickstarter now – starting from £75.

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Written By

Passionate about food innovation and sustainability issues, Carlotta was the first to join the Magazine's Impact Comms Programme in 2018/19.


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