The tenth annual Zero Waste Week is underway on social media engaging people on the big sustainability issues.

Raising awareness about the devastation caused by waste is vital to inspire the widespread adoption and development of solutions by individuals, households, businesses and countries. Such initiatives play a key role in mainstreaming circular economy principles.

“Zero Waste Week is a grassroots campaign raising awareness of the environmental impact of waste and empowering participants to reduce waste,” the organiser’s website states.

Follow #ZeroWasteWeek on twitter as well as the chat on Facebook.