Doug is an early pioneer in the health food movement. After losing his mother to cancer, his father to heart disease and watching his brother suffer through diabetes and three strokes, he invested in and co-founded Organic Avenue.
Organic Avenue was the one the first organic cold-pressed juice and raw food retailers in the United States. He was the inventor and founder of Juicero, the first at-home cold-pressed juicing system. In a three-year period, Doug led the company from conception to production launch and sold over one million Juicero Packs
He has also been an avid sprouter for over 20 years and wrote The Sprout Book to help create a movement around growing your own food. Doug lives off the water grid and food grid on his land with private hot springs east of Joshua Tree, California at Wonder Valley Hot Springs where he has created a sprout lab.
Discover more about Doug on tomorrow’s show. And catch up now with the latest Inside Ideas with Thomas Schindler, the pioneering entrepreneur passionate about applying the power of science and technology to deliver outcomes that are positive for people and planet.
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