A new European project has launched to help brands switch to making more biobased products.
The BIOSWITCH initiative is planning to support businesses transition into Europe’s multi-trillion euro biobased economy by providing them with the information and assessment tools that will give them the confidence to make the jump.
Agriculture, chemistry, forestry, and food are the four value chains the project is focused on, with the same number of regions to serve as model demonstrators: Andalusia (Spain), Denmark, Finland, and Flanders (Belgium).
“BIOSWITCH is a project highly needed and wanted by the Bio-Based Industries Joint Undertaking (BBIJU),” said Ana Ruiz, Project Officer at the BBI JU. “It will play a crucial role to assist brand owners and improve the market penetration of many of the bio-based products that have been emerging in recent years. In addition, BIOSWITCH is a very relevant initiative to support the society and the economy in its green transition from fossil-based to bio-based.”
The BIOSWITCH team wants to connect with 180 brand owners and help generate an 8% boost in the ‘marketability of bio-based products’.
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