|1 December 2015|
Some of Scotland’s premier tourism businesses are travelling to France to showcase a diverse range of products at a prestigious Christmas market.
Pottery, jewellery and whisky are three of the products heading for the French town of Montbéliard for a German-style Christmas market visited by around 400,000 visitors from across Europe each year.
Scotland is the Montbéliard Council’s guest of honour this year. It picks one country every year and Scotland has received the honour in celebration of this the Year of Food and Drink Scotland 2015.
As part of the recognition the 15 businesses will be given prime positions at the market, which runs from 28 November to 24 December.
Malcolm Roughead, chief executive of VisitScotland, said: “The Montbéliard Christmas market is a fantastic platform to showcase the quality and diversity of Scotland’s food and drink industry, hand-crafted retail sector and accommodation and tour providers.
“That Scotland should be honoured at this prestigious event goes to prove our reputation for quality local produce is growing across the world and it is fitting that the country should be recognised in this way at the end of the Year of Food and Drink 2015.
“Food is an integral part of the visitor experience with visitors to Scotland willing to pay up to 15% more for food that is of Scottish or regional origin. We hope visitors to the market will get a taste for Scotland and be inspired to make the journey to the origin of their bounty.”