(USA)

The Campbell Soup Company is investing in disruptors shaking up the food industry.

It is working with Foodworks, an American incubator offering practical end-to-end solutions for food innovators, to unearth the next generation of industry pioneers and support them fulfil their potential.

Campbell held the Real Food Innovation Challenge at Foodworks’ commercial kitchens in Brooklyn last week. Three young companies were selected and awarded cash credit to pursue their vision at Foodworks.

“We believe that supporting the next wave of food entrepreneurs is critical to cultivate the future of real food. Working with Foodworks is an opportunity for Campbell to empower industry disruptors, have a window into entrepreneurs and their thinking, and apply it to the way we approach innovation,” said Emily Waldorf, Vice President of Corporate Strategy at Campbell Soup Company.

The pair are also pioneering a mentorship platform where members of Foodworks can access mentorship from experts at Campbell.

Waldorf added: “The mentorship is two-fold, it helps Campbell employees think differently and challenge the conventional way we go to market, and it gives Foodworks members a chance to gain insights from Campbell experts on business challenges. It is a great learning for both sides leveraging the best of big and small.”